Pork Checkoff Seeks Input from Pork Producers in Crafting New Strategic Plan

August 5, 2009 — 

If you are a pork producer, what issues do you think will have the greatest impact on your future over the next few years? And how should the National Pork Board use your Checkoff investment to impact those issues?

By clicking on the link below, you can participate in a nationwide survey to help the National Pork Board respond to those questions. The survey, which takes only a few minutes to complete, is part of an effort by the board to get broad-based producer input as the board creates a new strategic plan for the organization.

The overall objective of the planning process is to find new solutions to the economic, social, and scientific challenges facing the pork industry, said National Pork Board Chief Executive Chris Novak. The survey, together with three regional producers meetings, is designed to ensure the plan is focused on critical day-to-day needs of pork producers. The regional meetings were held last week in Omaha and Indianapolis and on Monday in Clinton, North Carolina.

During 2010, the National Pork Board will celebrate the 25th anniversary of the creation of the national Pork Checkoff. The strategic planning process is motivated in part by a desire to look at the role of the Pork Checkoff with fresh eyes, just as the pioneering producers who created the Checkoff did 25 years ago, Novak said.

The big questions, he added, are, "What are the industry's needs, concerns and priorities now, and what will they be five years from now and even 25 years from now? And what should the National Pork Board be doing to address these needs through the Pork Checkoff?"

The survey questions allow producers to identify and prioritize the issues they believe are important. There is room at the end of the survey for producers to add specific comments.

Deadline for completing the survey is Friday, August 21.

Source: National Pork Board