Pigs Don’t Fly. Let’s Keep it That Way

May 18, 2023 — 

Today's global movements of people and pigs pose greater risks to herd health than ever before. Implementing on-farm disease prevention strategies is critical but extending biosecurity awareness off the farm is important, too.

In 2023 USDA APHIS introduced the Pigs Don't Fly campaign to educate the public about the risk of African swine fever (ASF) transmission through traveling with pork products. The ads illustrated a pig cartoon character traveling through an airport, grabbing the attention of international travelers in major airports and surrounding areas.

Since February 2023, the award-winning campaign has made a significant impact with more than 45.5 million impressions and 4.2 million video views. The campaign has successfully helped engage and reach the target audience of domestic and international travelers with 109,775 page views on the Help Stop the Spread of African Swine Fever website.

Learn more about ASF and FAD prevention.

[Source: Pork Checkoff 10 May 2023]