Dr. Wesley Lyons Delivers 10,000th Operation Mainstreet Presentation

October 29, 2019 — 

AASV member Dr. Wesley Lyons gave the 10,000th Operation Mainstreet presentation last week. A 2014 DVM graduate of the University of Tennessee, he has been an AASV member since 2011 when he joined as a student. Thank you for sharing #OurPorkStory!

After debuting nearly 15 years ago, the Pork Checkoff's Operation Main Street program has reached a major milestone - sharing facts about pigs and pork to 10,000 audiences. Wesley Lyons, a veterinarian from Sycamore, Ill., made the historic presentation to nurses at the Northern Illinois Chapter of the American Association of Critical Care Nurses Fall Forum in Rockford, Ill. [Source: National Hog Farmer and National Pork Board 25 October 2019]

"I was honored to present the 10,000th OMS speech, especially to a group of critical care nurses," says Lyons, with Pipestone Veterinary Services. "Nurses often have more time to interact with patients than physicians, which makes them a critical group for us to share up-to-date information about how pigs are raised today."

The OMS program was created to help pig farmers interact with and connect to their communities about animal care, food safety and public health and other facets of how today's pigs are raised. Since then, it has transitioned into a program that also reaches key influencers, expanding to include veterinarians such as Lyons and other industry representatives to serve as speakers. To date, the nearly 1,500 trained OMS speakers have collectively volunteered 17,604 hours to share pork's story.

"OMS provides the opportunity for audience members to ask questions about pigs and pork from the farmers and veterinarians who care for pigs daily," says Ernie Barnes, industry services director for the Pork Checkoff. "OMS speakers interact with chefs, nurses, veterinarian students, nutritionists, bloggers and other important groups who interact daily with audiences. OMS presentations help them confidently and accurately talk about the science and practice of raising pigs."

A new program update is an ability for audience members to virtually tour a pig farm. Through a collaboration with South Dakota State University, OMS speakers can include live-streaming video tours of SDSU's Swine Education and Research Center, in Brookings, S.D.

"The live tours show how pig farmers follow the We Care ethical principles every day in their barns to raise healthy pigs," says Lyons, who included a virtual tour in the 10,000th presentation. "Many people are surprised at the high level of care pigs receive in the climate-controlled barns and at how pig farmers safeguard natural resources."

OMS speakers and those who attend presentations are encouraged to use the hashtag - #OurPorkStory - to increase the online presence of pig farming.